As a small business owner, you’ll need to decide what types of payment you’ll accept from customers.
You might offer customers the choice to pay with:
Offering more than one option could help you attract a wider variety of customers and allow your customers to make larger purchases. However, there are advantages, disadvantages and costs associated with each payment type.
Where you open your business and the types of items you sell could play an important role in deciding which payments systems to offer customers.
If you expect to make a large portion of your sales online, accepting electronic payments will be a must. Similarly, if your products or services are expensive, customers might not feel comfortable carrying that much cash to your store to make a purchase — cheques, cards or mobile payment could be better options.
On the other hand, if you sell inexpensive items from a physical store, your customers may prefer to pay with cash. Customers may also expect you to accept cash if you open a shop in an area where many people don’t have bank accounts or where card processing networks, the companies that send and verify information when someone makes a purchase with a card, frequently go offline.
No matter which payment type(s) you offer, there will be advantages and disadvantages to each. Here are some of the pros and cons of the main payment types:
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| Cash | One of the most common and easiest forms of payment. Many customers will expect you to accept cash. You won’t have to pay any fees to accept cash. |
Customers might not want to make large purchases with cash. Storing cash at your place of business or home, or transporting it to the bank, can be dangerous. Ensuring your register is stocked with bills to make change can tie up money you could use for other business purposes. Counting money at the end of each day is time-consuming. |
| Cheques | May lead customers to make more frequent or larger purchases. Allows customers to safely make large purchases. You won’t have to keep as much cash in your store. You won’t have to pay any fees to accept cheque. |
After depositing a cheque, you’ll need to wait for the bank to process the cheque and put
the money in your account. There’s a risk that someone will try to pay with a fake cheque, or that a cheque will “bounce” if the customer doesn't have enough money and you won’t receive the payment. |
| Debit, Credit and Prepaid Cards | May lead customers to make more frequent or larger purchases. Allows customers to safely make large purchases. Can be quicker and more convenient for customers at checkout than cash or cheques. You won’t have to keep as much cash in your store. You don’t have to worry about bad cheques or fake cash. Allows foreign travellers to more easily make purchases. |
You’ll have to wait for the transaction to process before getting money in your account.
This usually takes between one and three days. You may have to pay transaction fees, a small percentage of the transaction. Debit cards generally have lower fees. You will need to purchase or rent a device to accept payment (called a point-of-sale device). You may be responsible if a customer uses a fake or stolen card to make a purchase. If a customer disputes a charge (i.e., initiates a “chargeback”), the transaction may be reversed and you won’t receive a payment. |
| Mobile Payments | ||
| Electronic Bank Transfers | Allow you to receive large payments without paying fees. Allows customers to safely make large purchases. Can be quicker and more convenient than accepting cash or cheques. You won’t have to keep as much cash in your store. You don’t have to worry about bad cheques or fake cash. Could be a good option if you sell products or services to other businesses. |
Non-business customers might not feel comfortable transferring money directly from their
bank account to your business. You’ll have to wait for the transaction to process before getting money in your account. You may need to set up this type of transaction with your bank and the customer’s bank, which isn’t always easy. |
| Mobile wallet | payment via a mobile wallet lets the customer pay without a physical card; it's often more secure for the customer than the use of a physical card, as the data is encrypted and can’t be seen; all smartphones are now equipped with mobile wallets; a quick and efficient checkout process can encourage customers to make more frequent purchases. |
it requires you to rent or own a device upon which to process the “tap” and complete the transaction. |
| QR “Quick Response” Codes | it's a contactless payment option for customers who want a hands-off experience; enabled in all smartphones, they don't require customers to use an app for access; it doesn’t require a POS or payment terminal to complete transactions. |
a strong Wi-Fi connection is needed; it may require customers to input credit or debit card information more than once since information is not automatically stored. |
| AutoPay | the AutoPay function is easy to implement for your customers; it's beneficial for subscription services or recurring payments; it ensures on-time payments that aren’t reliant on customers being reminded to submit payment; less time is spent following up with customers to remind them to submit payments. |
overdraft payments occur more often with AutoPay, resulting in reverse transactions; customers may forget about the AutoPay they’ve set up and request refunds after the fact. |
| Email Invoicing | if your business provides services, email invoicing immediately after the service lets the customer pay and get a receipt automatically; it lets you streamline your reporting and manage data securely, connecting with your CRM and accounting systems; it's more efficient and environmentally friendly; transactions are quicker, and less follow-up is needed in order to collect payment. |
it's primarily for service providers and less useful for retail, consumer goods or online businesses; there is increased potential for lost emails or being flagged as junk mail. |
As a small business owner, especially if you hire employees, you’ll also want to consider the time and effort associated with each type of payment.
For example, employees might need less training to accept cash sales than credit card sales, but you’ll need a safe place to store the cash and may need to regularly make trips to the bank. Additionally, you might want to create a system to make sure employees are accurately adding up the cash and aren’t stealing from your business.
On the other hand, it might take more time to train employees to accept cards, but once they’re trained, there may be fewer maths errors and it will be much easier to add up and record your sales for the day.
Also, consider other forms of payment and whether they could work for your business. Perhaps you could benefit from selling gift cards that your customers can give to their friends or family. Or, you might be able to stand out from your competitors by letting your customers pay with digital payment methods.
The amount of time and effort that goes into running your business’s payment system can depend on the types of payments you’ll accept and how closely you want to monitor your business.
If you only accept cash and don’t have a lot of inventory to track, getting started could be as simple as buying a cash register and paper sales book. However, most small business owners want (or need) a more detailed process for tracking their inventory and sales. Many see the benefit of letting customers pay with cards or digital payments.
Legally create your business
If you haven’t already gone through the steps to legally create and register your business, that’s generally where you’ll want to start. The process will also help you get the required documents and information you need to open a business bank account.
Open a business bank account
A business bank account could be a requirement if you accept non-cash payments, and is a safe place to store the cash your business receives from customers. Separating your personal and business accounts can also help you stay organised and make filing taxes easier.
Business current accounts may have different fees than personal bank accounts, such as a fee based on the number of transactions you have each month. Compare your options carefully before opening an account. You may also want to start saving money, which you could do with a business savings account.
Get set up to accept non-cash payments
You may need to sign up for several services before you can accept cards or mobile payments. The process can be confusing, so here’s a quick overview of what you might need:
Stay compliant
When you’re using a merchant services account, a PSP or a payment gateway, if you plan on accepting debit and credit cards, you should make sure the company and your business practices comply with the latest laws and credit card companies’ regulations.
A point of sale (POS) system can be an essential tool for managing your business’s sales and keeping accurate records. Most POS systems consist of hardware and software.
The hardware may be a cash register, tablet or dongle, a small card reader that you can plug into a mobile device. Some hardware options can work with a variety of POS systems. Or, you may be able to accept non-cash payments with a POS device without attaching it to a more complex POS system.
The POS software can help you record, store and analyse all your business’s information, saving you time and making you a more effective business leader. You may be able to choose between different features or functions depending on the complexity of your POS system.
There are hundreds of POS systems to choose from, including specialty options for certain types of businesses (a restaurant has different needs than a clothing store) and customisable systems. Here are four things to consider as you compare your options:
Cost
Consider the upfront and ongoing costs for the system.
You may need to purchase or rent the hardware, such as a cash register or POS device. Then, depending on your choice, you may need to purchase the POS software or pay a monthly (or annual) subscription fee.
Additionally, POS systems may charge different fees for processing debit card and credit card and transactions. Compare processing costs between POS systems, and see if the system allows you to change to a different third-party processing company later if you want more flexibility.
Features
Your needs may change as your business grows, so consider which features you need today and may want in
the future. Here are some of the things that POS systems can do:
Simplicity
Some systems might take hours or days to set up or require you to hire a consultant to get started. Others may be much simpler. The setup is only part of the process, though. Consider how easy the system will be to use every day, and how easy it will be to train new employees to use your POS system.
Support
A problem with your POS system could slow down your business, and as the business owner, it may be your job to fix the problem. Where will you turn? Some POS system providers may offer free support at any time of day. With others, you may need to figure out how to solve the problem on your own or pay a consultant for help.
